Ĭharles Gordon, who had partnered with William Swartz to bottle and promote Dr. Originally a 19th-century slang term for whiskey, especially Highland Scotch whisky, the Mountain Dew name was trademarked for the soft drink in 1948. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. The product was renamed in 2014 to simply 'Mountain Dew'. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. During Pitch Black II's release, there was an online promotion where a hardcore Dew fan named Cliff did "The Pitch Black Experiment" for 90 days.Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo.Both Pitch Black II and VooDEW (2020) share similarities in that the flavors served as sequels to and are similar in packaging, art style, and drink color to that of their predecessors.Pitch Black II was promoted during the 2005 NASCAR Nextel Cup Series Banquet 400 Presented by ConAgra Foods race at Kansas Speedway.This flavor was the second Halloween-themed flavor to release, the first being Pitch Black, the third being VooDEW (2019), the fourth being VooDEW (2020), the fifth being VooDEW (2021), the sixth being VooDEW (2022), and the seventh being VooDEW (2023).The Creature From The Black Lagoon or "Gillman" was somewhat of a mascot for Pitch Black & Pitch Black II as it appeared in a number of advert pieces holding the soda.Along with Grape, Pitch Black, Mountain Dew Energy (Pitch Black), Darth Dew, Kickstart (Energizing Grape), X-Treme and Violet, this flavor was one of eight grape flavored Mountain Dew variants.During its 2005 run, the flavor was somewhat less successful than the original. This new product would be known as Pitch Black II, and made its way to shelves in the Halloween season of 2005. Its tagline was "A Blast of Grape Flavor with a Sour Bite with Other Natural Flavors." History Īfter the success of Pitch Black's initial release in 2004, PepsiCo decided to bring it back with a slight flavor alteration as well as a new name. Many describe it as tasting like candy, adding to its Halloween theme. Pitch Black II is a Sour Black Grape flavor of Mountain Dew and has a dark purple (hence its name to complete darkness) look, having an identical sour-tasting flavor and color to its prequel of Pitch Black.
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