In the third quarter of 2019, apparel sales grew more than 10% from the previous year. That category was one of the top revenue drivers in 2018 at $15 billion for the year. In 2018, Target reported $74.4 billion in annual sales, with 20% of overall sales attributed to apparel and accessories. A New Day launched in August 2017 and Cat and Jack in July 2016. For example, womenswear line A New Day and baby and kids’ brand Cat and Jack hit $1 billion in sales within their first fiscal year. So far, the push into private-label apparel has led to strong sales. The majority of the line is made from sustainably sourced cotton and recycled polyester, and is moisture-wicking for high-intensity workouts. “Guests are seeking quality activewear and sporting goods that they trust will perform, at an affordable price,” said Jill Sando, svp and general merchandise manager of apparel, accessories and home for Target, in a statement. sportswear market expected to exceed $200 billion by 2025, according to Statista. For Target, the investment in activewear that sells to men, women and kids could mean big things. All in Motion will essentially replace C9 by Champion and round out the activewear offerings with its focus on casual basics (like C9) in solid colors and straightforward designs. The U.S. However, the Champion deal was not renewed moving into 2020. Target has also had an exclusive line with Champion, C9 by Champion. All in Motion products will range from $3.99 to $69.99, but most hover around $40.īefore All in Motion, came JoyLab, launched in September 2017 to cover fashion-forward activewear for women. “These are not just products to sell but rather an assortment of brands focused on quality while maintaining Target deal prices,” said Nancy-lee McLaughlin, director of search, Amazon and marketplace channels for search engine marketing firm Tinuiti.
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